A value brand of the South Korean tire giant Hankook, Laufenn is a strategic global brand launched in 2015. Positioned as a value brand offering quality and performance at a competitive price, the brand leverages Hankook's extensive expertise. It focuses on rolling out versatile, all-around performance tires for everyday driving, with specialized product families like the S Fit (Ultra-High Performance), G Fit (Touring/All-Season), and X Fit (SUV/Light Truck/All-Terrain). It continually developed tread patterns and rubber compounds to enhance grip and durability. The brand's profile is significantly boosted by its global sponsorship of the UEFA Europa Conference League, where it plans to create brand awareness across European markets.

Laufenn tire reviews